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iF Communication Design Award for Party Kit at F2F10

Sandra Ewald and Dagmar Korintenberg from »raumservice«, a Stuttgart-based agency for events and design, received the if Communication Design Award 2011 together with their contractor Face to Face. The designers developed the »Partybaukasten« (party kit), a ground-breaking events concept which was put into action for the first time in November 2010 in Ludwigsburg during the international design conference »Face to Face: 10 Years, 10 Nations«.

The 10 year anniversary celebration made for a lasting memory as one of the highlights of the conference: Instead of a fully furnished and prepared venue, the guests found an installation. Everything necessary for a lavish celebration was neatly put in the middle of the room: foldable sofas, full glasses and stacked delicacies, musical istruments, party streamers and confetti as well as multilingual smalltalk cards for the party-goers from ten nations. Mock-up building blocks, neatly marked and labelled on the floor, provided the frame. As soon as the inhibition threshold was overcome, the guests took to decorating the party venue themselves, destroying the staged order and dissolving it in creative chaos – just like a great party should be. The happening was documented from a bird's eye view, unnoticed by the guests. The »Partybaukasten« convinced the jury in the »Events« category.